Your whole NOIZ business in one place: content engine, ad machine, prospects, business numbers, and live market trends.
How the real numbers get here: when a comment-to-DM fires, Silent Crane records it. We can push those counts into this scoreboard automatically via the same in-house webhook the scorecard uses (flow 3828). Reach/saves/shares would need Meta's Graph API connected, which is a separate approval. Leads are the honest, available signal, so that's what this optimizes.